Beta Systems wins Dr. Detlef Purschke as Strategic Market Advisor for ANOW! Suite
Berlin, June 5, 2025 – Beta Systems Software AG is strengthening its go-to-market team for ANOW! Suite with an experienced industry expert: Dr. Detlef Purschke is now supporting the European software company as Strategic Market Advisor. In this role, he leverages his extensive experience in solution selling, strategic business development, and international market expansion.
The focus of his work is on the further development and implementation of a go-to-market strategy for ANOW! Suite, Beta Systems' innovative product for the automation of large amounts of data. The aim is to make the ANOW! Suite the leading platform for intelligent data center automation in Europe.
Mirko Minnich, Chief Technology Officer of Beta Systems, sees the cooperation as a benefit for Beta Systems: "ANOW! Suite is a product that is unanimously ranked as a leader by analysts. With Dr. Purschke, we are gaining a proven expert in the go-to-market with real implementation power – a key to our further growth."
Dr. Purschke previously served as CEO of Stonebranch, where he successfully repositioned the company within the Workload Automation & Orchestration market. Prior to that, he was Chief Solution Officer at Software AG and, most recently, CEO of Apiida AG. He brings deep expertise in the strategic positioning of complex software solutions across global markets, directly contributing to the further market penetration of the ANOW! Suite.
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