Beta Systems expands Market Position in Enterprise Automation with Acquisition of InfiniteDATA

Combined capabilities empower organisations to improve customer satisfaction, lower costs and drive efficiency.

Beta Systems has acquired InfiniteDATA to become a global contender in the workload automation (WLA) software market.

The combination brings together one of the best WLA platforms on the market – AutomateNOW! – with Beta Systems, an established player with global reach and complementary technological knowhow.

“Our acquisition of AutomateNOW! is a major milestone in our mission to use automation to release human potential,” said Beta Systems COO Rigas Paschaloudis, “The market is in urgent need of a global player offering customers, partners, and employees sustainable, reliable, robust WLA solutions. This transaction is a gamechanger for existing and future customers.”

AutomateNOW! has been crowned technology leader by the Enterprise Management Associates radar report in Workload Automation – and is the current industry leader.

InfiniteDATA CEO and Founder Miroslaw Andziak added: “AutomateNOW! – the #1 rated WLA platform today gets the rocket fuel needed for global expansion. Our team is devoted to bringing uncompromised automation to enterprise customers worldwide. Joining forces with Beta Systems makes us stronger and accelerates our ability to scale. We are much stronger together.” Beta Systems has indicated that AutomateNOW! will be scaled up with immediate effect and has already prepared a go-to-market strategy, portfolio alignment, and post-merger integration.

Beta Systems CTO Mirko Minnich commented: “Enterprise Automation is a top priority for Beta Systems’ strategy and our mission to serve our clients with the scale, stability, and support they deserve. Beta Systems’ 40 years of market experience at a global scale, combined with #1 WLA platform, AutomateNOW!, positions Beta Systems to claim the leading position in the global automation market.”

European M&A Advisor CapEQ introduced the two businesses and negotiated the sale on behalf of the shareholders of InfiniteDATA. Partner Mark Sapsford said: “This is an exciting business combination which we expect to take the WLA market by storm."

“We’re thrilled to have assisted in originating, negotiating and closing a landmark transaction in this space.”

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