Interview

Alexey Hora on Enterprise Automation & Trusted Partnerships

What does successful digital transformation require? In this edition of the Beyond 2026 Interviews, Alexey Hora shares his perspective on enterprise automation, technology modernization, and the value of trusted partnerships.

Interviewee

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Alexey Hora
CEO at 4bears Technologies
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Learn how Beta Systems is helping organizations bridge the gap between traditional mainframe environments and modern cloud-based infrastructures while enabling greater operational efficiency through automation, orchestration, and observability. Alexey also highlights why long-term collaboration and customer-focused innovation remain essential for navigating an increasingly dynamic IT landscape.

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Why did you attend Beyond26?

The trust we have in Beta Systems solutions. And because as a partner, I think you guys can complete pretty well our portfolio as being a mainframe company that does modernization and are taking our customers to hybrid solutions. I think Beta Systems complements a lot our portfolio and our strategy on that.

How would you describe the balance between experience and innovation at Beta Systems?

I think it's an advantage because you've done the most difficult part, to be recognized and well-versed in a solution like being mainframe guide. And doing that for 45 years in a very fair commercial manner. And being recognized by the market and by that, it's very big advantage.

And what I see now with the ANOW! solutions and all other solutions you guys are bringing to the table, I think you are leveraging the company to a new standard when people can see you guys as strong as in the mainframe arena in other areas like open system cloud. And I think that's why it complements a lot our modernization strategy because as you know, as a partner, we have two companies. One that is very strong on mainframe. Another one is very strong in modernization. And I can apply all your portfolio in both sides. So I pretty much would say that you are starting to be strong in both sides.

What were the highlights and key insights to take away from Beyond26?

ANOW! for sure, with all the solutions, observability, scheduler, workload automation, orchestration. I think it's a fantastic solution to bring to our customers. And that's a desire in Brazil for automation, for enterprise business. And I think that's one of the best. And also we have a very nice opportunity of bringing solutions, I guess Broadcom and BMC portfolio. Because your solutions are very stable. And people are not happy with the commercial relationship they are having with these two companies, and I think you have a complete portfolio where we can push that in Brazil, and customers are just crazy to see that.

What is your personal take away from this experience?

Solutions and relations that can be trusted because by the end of the day, you are dealing with people. You have technical skills. It's been proven by the last 45 years that Beta System has technical skills. And now learning how to be fair with the customer, with kinds of contracts, versatility, and creativity on doing contracts in the mainframe space, for example. It's something that the industry in Brazil is looking for. Because you are always tied to these very restrict contracts that we have with other companies, and I think Beta brought new ideas, and really is in a position today of bringing much more value to the mainframe customers there with this approach.

Interviewee

alexey-hora.png
Alexey Hora
CEO at 4bears Technologies

Further Resources

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Beyond 2026

Over two incredible days in Berlin, we had the opportunity to bring together customers, partners, and industry experts to explore the future of autonomous IT operations. A huge thank you to everyone who joined us and made our very first Beyond event such a success. Missed it, or want to relive the highlights? Check out our 90-second recap video!
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Tobias Leicher on AI, Innovation & the Value of Partnership

As part of the Beyond 2026 Interviews, Tobias Leicher from IBM shares his perspective on the future of enterprise IT, the evolving role of artificial intelligence, and the value of long-term technology partnerships.
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